2025-26 BOARD OF DIRECTORS
Meet the Leadership Behind HDSA
HDSA is a volunteer-led, volunteer-powered organization dedicated to the vitality of historic downtown Snohomish. Our board is composed of local business owners, residents, and community leaders—people who intimately understand the significance of living, working, and playing in our historic district.
Beyond their passion for downtown, our board members provide strategic leadership, guiding the vision, sustainability, and long-term impact of our work. They oversee key initiatives, foster partnerships, and support the volunteers who bring our mission to life. Their collective expertise ensures that we not only preserve the character of downtown Snohomish but also cultivate an economically thriving and welcoming community.
We are honored to be led by such a dedicated team, each bringing unique talents, insights, and a shared commitment to the vibrancy of our district.
Ken Coman (he/him)
Owner, Top It Yogurt Shoppe
Board President
Ken has been a downtown business owner since 2021 as the owner of Top It Yogurt Shoppe. He was approached (twice) by the HDSA executive director as an excellent candidate to serve as the HDSA president. Since joining in July of 2024, Ken has hit the ground running, bringing his extensive background in corporate HR to help develop a vision and strategy for not only the organization, but the entire downtown district. Ken appreciates our vibrant events but also understands the importance of the overall stewardship of the downtown and hopes to be a voice for community, growth and enthusiasm for our historic district. "As a business owner and someone who cares deeply about the people who live here, I want to help connect the merchants, landlords, and residents so we can better work together around a common vision to transform the way we think and act. We have a vision for our future and I am excited to be a part of building that future."
David Flynn (he/him)
Owner, First Street Coffee Roasters & Resident
Board Vice President
David is a longtime resident of Snohomish, having fallen in love with the town 30 years ago along with his family, and making it their home ever since. His deep-rooted connection to the community is reflected in his dedicated service with the Historic Downtown Snohomish Association (HDSA), where he has volunteered, served as a board member, and is currently the Vice President. David's passion for sharing the magic of Snohomish with businesses, residents, and visitors drives his commitment to the city. “I am thankful to be a part of such a great organization as HDSA. It aligns with my values, love, and passion for people and our wonderful city,” David says. He is excited to serve as Vice President of the Board, working alongside an enthusiastic and dedicated team. David’s love for art and his belief in community collaboration perfectly complement HDSA’s mission to continue making Snohomish a welcoming and vibrant place for all
Pam James (she/her)
Local Resident and Realtor
Board Secretary
A local realtor and resident, Pam has been a board member since 2018 and serves as our board secretary. Having previously held the role of wine walk committee chair, Pam was originally drawn to HDSA as a volunteer for the wine walks. A Facebook post inviting new volunteers interested her in hopes that she would meet other community members and forward the work of an organization that she found to be a good, local cause. As she continues her work on the board, Pam hopes to keep the organization moving forward with its goals and events that help downtown Snohomish and it’s businesses. Her favorite event is the wine walk because everyone enjoys participating and it serves as a fundraiser for HDSA. She hopes to contribute in any way that will keep the mission of HDSA alive, growing, and thriving because Snohomish is a beautiful small town, both physically and community wise, offering a lot that you don’t find in other towns.
Brandy Hekker (she/her)
Local Business Person, CMG Home Loans
Board Treasurer
Our Treasurer, Brandy joined the HDSA board in January 2025. After moving her office into town and wanting to be more involved in the community, Brandy was quickly drawn to contributing to the life and vibrancy of downtown through HDSA. She is excited to watch and support the organization’s strategic growth, ensuring downtown Snohomish remains a welcoming and prosperous place for all. Brandy is eager to contribute her time, build relationships, and support the success of local businesses. She loves Snohomish’s charm and believes in the vision that keeps the historic district thriving.
Benjamin Goodwin (he/him)
Local Business Person, Thompson, Guildner & Associates
Board Member at Large
Board Member at Large, Benjamin joined the HDSA board in 2025 after a conversation with the Board President sparked his interest. With extensive experience serving on various boards, he is eager to bring his strategic perspective to HDSA’s initiatives. Benjamin is particularly looking forward to helping the organization navigate its strategic growth and ensuring a bright future for downtown Snohomish. His goal is to contribute an attentive, thoughtful approach to decision-making and community engagement. For Benjamin, Snohomish is all about the people—the heart and soul of what makes the district so special.
Amanda Munro (she/her)
Local Resident
Board Member at Large
Amanda serves on the HDSA board as the PRIDE committee chair. "Pride is a fantastic way to show people within and around Snohomish how wonderful, kind, and loving our community is. Pride is an avenue for HDSA to preserve the welcoming, inclusive community Snohomish is known for" she shares. Her service began throughout 2024 as she learned the ropes to lead this monumental event and she began her official board service in July of 2024. Amanda is an important voice as a resident, community member, and parent in Snohomish where she enjoys the magic of our small town through events, business relationships, and the city administration. She finds HDSA to be the organization that "actively shapes the culture of our town and is excited to be part of this work. Amanda most looks forward to showing people how Snohomish can embrace growth and change without losing it's small town charm.
Alyssa Meals (she/her)
Snohomish Resident
Board Member at Large
Our Outreach/Foster Community Chair, Alyssa joined the HDSA board in November 2024. Passionate about stewarding our beautiful downtown, she was eager to get a behind-the-scenes look at what makes it thrive. Alyssa believes events like the Wine Walks are a fantastic blend of community, business, and fun, and she looks forward to helping shape experiences like these. During her tenure, she hopes to amplify the voices of local businesses and residents to foster an even stronger sense of connection. As a proud resident raising her kids in Snohomish, she’s committed to helping downtown flourish for generations to come.
Jessica Trouillaud (she/her)
Owner, Opaline Interiors
Board Member at Large
Board Member at Large and owner of Opaline Interiors, Jessica joined HDSA in January 2025, shortly after opening her shop on First Street. Passionate about supporting fellow business owners, she looks forward to contributing her entrepreneurial insights to economic development efforts. Jessica is particularly excited about HDSA’s strategic initiatives and the opportunity to help shape a sustainable future for downtown businesses. For her, Snohomish is a place full of history, creativity, and strong community spirit—qualities that make it truly special.
Lucy Henderson (she/her)
Snohomish Resident
Board Member at Large
Lucy joined the board in May of 2024 after serving as a block ambassador, on the Winterfest committee, and assisting with general admin and photography projects for HDSA. As a photographer, Lucy fell in love with downtown Snohomish through the lens of her camera. Loving the unique history and people of this little town, she was eager to find ways to learn more and get involved, eventually finding HDSA. Her experience in the high tech world makes her an ideal chair of our business committee. She finds downtown Snohomish special and worth her service because of, "The history, it's just a special place. The merchants, our community....and it's home!"
Heidi Ihde (she/her)
Commercial RE Broker
Board Member at Large
One of our newest Board Members, Heidi joined HDSA in January 2025, inspired by the opportunity to foster community connections and help execute the organization’s strategic plan. She looks forward to supporting economic growth, historic preservation, and events that bring people together. With a background in consulting and real estate, Heidi is eager to contribute her expertise to initiatives that shape a vibrant downtown. For her, what makes Snohomish so special is the people—the business owners, the residents, and the shared vision for a thriving historic district.
Rachel Morgan (she/her)
Owner, Rachel Morgan Consulting
Board Member at Large
Board Member at Large and owner of Rachel Morgan Coaching, Rachel has been deeply involved in the local retail scene since starting her business. She thrives on being at the heart of the community, supporting fellow entrepreneurs, and building connections that make downtown special. As a new board member, she’s excited to dive into impactful projects that uplift local businesses. With her frontline retail experience and coaching expertise, Rachel hopes to strengthen and support the business community. She believes Snohomish’s unique sense of community is unmatched, making it a place truly worth her time and dedication.
STAFF
Maygen Hetherington (she/her)
Executive Director
Maygen is the executive director of HDSA and has held this role since April of 2022. Maygen came to HDSA with the hopes of working directly in and for her own neighborhood. Initially drawn to Snohomish because of that special “Snoho vibe” Maygen loves cultivating community, creating spaces for people to discover and thrive in their talents, and supporting small business owners in a meaningful way. She appreciates that this job allows her to continue to learn and develop new skills. Understanding the Main Street Approach was very important to her when she originally accepted her role and she has enjoyed working with the board to restructure HDSA in accordance with the Main Street Model. She hopes to continue to foster the important work that makes Snohomish the Pacific Northwest’s most beloved small town!
Denya Ardis (she/her)
Programs & Communications Manager
Denya Ardis joined the Historic Downtown Snohomish Association as the Programs & Communications Manager in July 2024. Her connection to HDSA began even before her family moved to Snohomish, when she first came across HDSA’s Instagram page. The captivating portrayal of downtown Snohomish sparked a deep appreciation for the area, and with her background in nonprofit programs and marketing, she knew this role would be an ideal fit. Although Denya is new to HDSA, she’s eager to contribute to Winterfest, a community favorite that adds a touch of holiday magic to the town she already loves. As she grows in her role, Denya hopes to bring her promotional expertise and unique resident perspective to help sustain and grow Snohomish’s Main Street charm. She also looks forward to learning more about the Main Street Four Points approach, especially in areas like economic vitality, which she believes are essential to downtown's success. For Denya, Snohomish offers the perfect blend of community spirit and lively amenities, and she's excited to build her family’s future in a place that makes everyday life feel special.